Big Shot Writer is Geralyn Broder Murray. Geralyn helps companies and organizations talk about themselves in a way that helps them achieve their business objectives. As a copywriter and creative director for advertising agencies big and small throughout California, Geralyn has worked on brands like Princess Cruises, Amtrak California, Amazon, PAC-12, Sutter Health, California Department of Public Health, UC Davis, Lucky Supermarkets, Goodwill and many more. In 2012, she began handling the branding and creative direction behind California’s 529 College Savings Plan, ScholarShare, as well as the Sacramento Catholic Diocese’s $50 million capital campaign, which launched in August of 2013. In 2014, Geralyn evolved her branding work with ScholarShare, helped craft UC Davis’ College of Agriculture and Environmental Sciences statewide agriculture marketing effort and directed the creative for the Catholic Diocese of Oakland’s upcoming $60 million capital campaign. 2015 was been action-packed with new creative for ScholarShare, as well as projects for the Sacramento Kings, PAC-12, UC Davis Health System, St. Mary’s College and the Center for Land Based Learning. Halfway through 2016, Geralyn has launched START SMALL, a new campaign for ScholarShare which resulted in a 411% bump in web traffic to ScholarShare.com.

Geralyn is also the author/illustrator of From Pea to Pumpkin: A Pregnancy Journal, released from Sourcebooks in March 2013 and available at Babies ‘R Us and Barnes & Noble. A follow-up book – an illustrated baby journal – came out in April of 2015. She lives with her wonderful husband, two mostly angelic children and two not-so-angelic dogs in Northern California. Feel free to get in touch at gmbroder@yahoo.com.

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