GERALYN BRODER MURRAY
916-761-4596 /gmbroder@yahoo.com

EXPERIENCE

Freelance Copywriter/Creative Director 8/11-present
Creative lead for ScholarShare, California’s 529 College Savings Plan; freelance creative consultant and contributing copywriter for The Catholic Diocese of Sacramento, UC Davis, UC Davis Health System, St. Mary’s College, BloodSource, Amazon.com, SaveMart Supermarkets, Sacramento Kings, PAC-12, VSP, McGeorge Law School and Sutter Health.

Runyon, Saltzman & Einhorn, Sacramento 9/09 – 7/11
Associate Creative Director
Spearheaded new business creative efforts. Lead presenter. Strategic creative lead on several large pieces of business including the California Department of Public Health, Western Health Advantage, SAFE Credit Union, Goodwill Sacramento and North Bay Medical Center. Provided on-going creative direction to creative teams employing all media, including traditional, digital and social.

Freelance Copywriter/ACD, Sacramento 1/09 – 9/09

Glass/McClure Advertising, Sacramento
Associate Creative Director 9/05 – 12/08
Assisted the creative director in managing the development of several major multi-media ad campaigns for large regional accounts including Sutter Health, Lucky Supermarkets and Save Mart Supermarkets. Conceived strategic and creative materials for new business pitches, along with persuasive presentations. Executed multi-tiered tactical communications for a large roster of clients.

Senior Copywriter 7/02 – 9/05
Created, presented and delivered well-developed, effective campaigns for a variety of clients, including Amtrak California, Monterey County Visitor’s Bureau, Go Girl Energy Drinks and CalTrans Highway Safety.

Suissa Miller Advertising (Dailey & Associates), L.A. 2/00 – 5/02
Copywriter
Created breakthrough work for $100 million national advertising agency for clients including Princess Cruises, Mervyn’s and Beech-Nut Baby Food. Lead writer on the winning Princess Cruises new business pitch. Also, lead writer on successful national “Mervyn’s starts with Me” campaign. Major presenter on national new business pitches.

Glass/McClure Advertising, Sacramento 3/99 – 2/00
Copywriter
Molina Medical, Kenwood Wines and others.

Big Imagination Group, Los Angeles 1/98 – 2/99
Copywriter
Mercy Medical Center, Relax the Back retail store and others.

The Jewish Federation, Los Angeles 9/95 – 12/97
Copywriter
Created multi-media campaigns to accrue funds for a $50 million/year non-profit.

EDUCATION
B.A. in Journalism from California State University, Northridge 1993

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