ScholarShare’s evolution of its SHARE brand creative in June of 2014 involved engaging video as well. What better way to strike the emotions of parents than during those “Wow, he’s growing up so fast I better save for college” moments? Airing on social and at statewide events. Showing strong engagement numbers.

Video for ScholarShare, California’s 529 College Savings Plan

“Wedding” :15 video for ScholarShare, California’s 529 College Savings Plan

“Brothers” :15 Video for ScholarShare, California’s 529 College Savings Plan

“Piano” :15 video for ScholarShare, California’s 529 College Savings Plan