Who doesn’t love a good party? Or lecture series? Or celebrity chatfest about the benefits of saving for college? I’ve had the pleasure of doing communications campaigns for a number of events over the years and it’s great fun to conceive and execute everything from the invitation right on down through the cocktail napkin.

This year, my client ScholarShare, California’s 529 Plan, celebrated National College Savings Day (May 29) with Bravo TV celeb Rosie Pope and her Maternity Must-Haves at The Grove in Los Angeles (one must-have of course being a college savings account!).

Working with Andrea Diaz-Vaughn, we conceived the look and feel of the event. 529 Day was a great success and garnered media attention from OK Magazine, Extra and local news in Los Angeles. Here are a few fun pics (click to make a bit bigger):

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rosie table

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